Photo Credit: Getty Images

Scarlett Johansson is the new brand ambassador (that can't be a real thing) for SodaStream, which looks to be clunky device that would take up space on your countertop but you would only use once to make your own soda because your parents didn't know what else to get you for your birthday.

ScarJo, as idiots call her, is getting some flak for being associated with the company because it's an Israeli company whose factory is in the West Bank. Don't worry if you don't know why that's an issue, no one really wants to talk about it; and if someone does, go get another drink at the bar and find someone to talk to about anything else - they're most likely close-talkers anyways, and if you're like me, you appreciate your personal space.

SodaStream must be doing fairly well, because they were going spend no less than $4 million on an ad during the big game on Sunday, but it was denied. It was deemed too hot for TV. The video is below, and if you remember all the commercials with the GoDaddy babes and Carl's Jr. food fetishists, it's really tame.

So was it deemed too hot because of the content, or because of the controversy? We may never know. And after Sunday, we'll never care about it again.